On the eve of London Fashion Week, Henry Holland and Debenhams celebrated the launch of their H!By Henry Holland fashion pop-up with an event held in the heart of trendy Shoreditch.
Known for his block colour prints and eclectic designs, British designer Henry Holland's (pictured below) event epitomised cool, with attendees sipping Mahiki cocktails as they danced to the tunes played by DJ Harriet Rose.
The pop-up fashion shop showcases the brand's AW16 collection and is running until the 18th September at Boxpark, where the launch party was held.
The party itself had attendees ranging from Fashion Bloggers, Press to Style Worshippers keen to see the upcoming trends of the season.
Henry was in attendance along with his Girl Tribe and all happily posed for pictures on the night.
Not only were there free cocktails from the friendly staff of Mahiki for the duration of the evening, goody bags were given out, with Urban Decay on hand giving flash makeovers. The beauty brand has a selection of make-up palettes, including their iconic Naked Range available in the pop-up with a sample of their Eyeshadow Primer provided in the event goody bags.
Having already using the Urban Decay Fixing Spray and Naked Concealer, I can't wait to give the Eyeshadow Primer a whirl. The event marked a fun way to start London Fashion Week and the launch of emerging trends.
The venue, surrounded by an array of eateries and graffiti-art demonstrates fashion meets street and where better for the H!ByHenryHolland to unlock his new British collection than the vibrant area of Shoreditch. Be sure to check it out before the pop-up ends on the 18th September.
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